This involves relating the instantiation of socio-semiotic
potential to the development of socio-semiotic potential in the
individual. Here we see Halliday & Matthiessen’s (1999: 18)
three related histories of semogenic processes — phylogenesis, ontogenesis and
logogenesis —adapted to what might be called ‘socio-semogenic processes’.
On this model, the unfolding instantiation of socio-semiotic potential
in the situation provides material
for the development of socio-semiotic potential in the biological individual,
which provides material for the
evolution of socio-semiotic potential in the species.
And, contrariwise, the evolution of socio-semiotic potential
in the species provides the environment
for the development of socio-semiotic potential in the biological individual, which
provides the environment for the unfolding instantiation of socio-semiotic potential in the situation.
So, to be more specific: the various instances of socio-semiotic potential, sensing
and saying that a biological individual participates in — including the content
of what is sensed or said — provide material for the development of
socio-semiotic potential that is specific to that individual: an individuated
socio-semiotic potential. It follows, then, that for every biological individual,
there is an individuated cline of socio-semiotic instantiation …
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