[Diagram of sensing projecting meaning and saying
projecting wording (after Halliday & Matthiessen 1999: 108-16)]
However, in
modelling socio-semiotic potential, we need to complement this social dimension
(material
order)— sensers sensing and sayers saying — with the semiotic
order of experience: what can be projected through sensing and saying.
The content
of sensing and saying is the content plane of the linguistic system: semantic
(meaning) and lexicogrammatical (wording) potential.  The projected content plane of language, in
turn, construes and realises contextual
potential, the systems of field (of construed experience), tenor (of
self-enactment) and (rhetorical) mode.  [Note that
field, tenor and mode are realised by the content that is projected.]  That is, socio-semiotic
potential includes the language system itself.  (Of course, it
includes all semiotic potential: paralinguistic systems such as those of
body language, epilinguistic systems made possible by language, such as those
of fashion, and so on.)

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